Immersion/Consumer Definition/Value Proposition/Why?/What?/How?
It is a stage of immersion in the project in which, through workshops with the client, we focus on understanding the business, its vision, and defining the consumer and their interests. It is the stage in which we build the value proposition that makes us unique and different and is what makes the customer choose this brand or product over others. We also organize the information to create Simon Sinek’s Golden Circle: Why?/What?/How? All the strategic input is used as a basis for the creative and design part.
We create disruptive names that communicate the value proposition of our clients and serve as a platform to create an inspiring and amazing brand.
For us, brands are more than just a logo. That’s why we create a brand universe in each of our projects that provides our clients with inspiring communication tools that improve people’s lives through what they do.
Sometimes clients come to us with only a logo, and what we do in this process is create a brand world for them that allows them to have the tools to communicate and execute their brand.
It is one of the processes that we enjoy the most, it is the way we make tangible how we are going to deliver the brand to the client. That is why each brand experience is unique and personalized according to the needs of each project. Our brand experience is based on the creation of ideas and material in design and communication, people, products, and spaces that are the touchpoints that the brand has with the end customer.
Starting from an existing brand, we evolve its identity so that it represents everything it is today and what it wants to be in the future. We renew its visual and verbal identity and rethink the brand experience.
According to the brand’s needs, its main identity, colors, and typography will be refreshed so that the brand meets the objective outlined in the strategic part and responds to its new needs.
Creamos desde el concepto hasta la ejecución gráfica y visual de campañas de lanzamiento, mantenimiento, venta o cualquier otro tipo de necesidad que tenga el cliente.
We create packaging from the conceptual and visual stage to meet the different needs of our clients, always striving to be environmentally friendly and deliver a unique consumer experience from the packaging itself.
Competitive analysis/Consumer definition/Digital channels/Digital execution
We help our clients plan their brand’s presence in the digital world by analyzing their competition to find white spaces to differentiate themselves. Additionally, we define the segment to focus efforts in the right way and be where the consumer is. We define the most appropriate channels for the brand according to its objectives and define specific actions to achieve a dynamic and measurable digital ecosystem.
Based on the digital strategy, we create a guide document for the creation of digital content that summarizes the communication pillars, tone, keywords, look and feel, and examples of how the brand should be executed on each network.
According to the objectives outlined in the digital strategy, we conceptualize and design web pages based on the specific needs of each client.
Based on a digital strategy with clear objectives, we accompany our clients on a monthly basis to achieve their goals on social media through content and digital advertising.
We believe that merchandising is a fundamental part of the brand experiences we create. That’s why we love designing merchandise so that people can truly live the brand.
